Value Creation Through Health Promotion

Health and well-being are rapidly emerging as important issues for the real estate industry, which increases opportunities for value creation at various scales of built environment practice. The emergence of new health-focused tools and guidelines for the design and construction of buildings and neighborhoods allows design firms and real estate companies to increase their competitive edge by adding health to their existing offerings.

Likewise, at the scale of the real estate portfolio, new forms of investment aim to demonstrate the ability to improve health equity while providing attractive risk-adjusted returns for investors. In this session, market leaders from various scales of built environment decision-making will share their experience creating added value by increasing the focus on health and well-being.

Panelists will provide insights from the design firm, real estate company and private equity fund perspectives regarding the costs and benefits associated with intentional health promotion efforts across project types. The session will conclude with a discussion intended to empower the audience with the ability to effectively communicate the market value and impact potential to mobilize health promotion within their markets.